However, there is no major indications, the smile of a beautiful driving or the convenient location of the product, possibly more than many achieve other aspects more rational. According to the statistics, in conventional trade, 60% of the reasons for buying are rational, the rest are emotive and what is more, many of the buying decisions are taken or modified at the point of sale. It is important that we understand that the key to this fascinating world of the decision making process is in knowing the customer and deliver in a timely manner what this looking for, if it is the brand, if it is price, if it is performance, quality, service, etc. But more importantly, it is able to offer them at the very moment that is seeking and that is when our Internet presence becomes an aspect of all or nothing. Every day there are more and more buyers who make use of the network to find out before going out to search for a product, every day also grows the number of those who even now do not go looking for him, are reported, decide and buy it directly online, little or nothing can influence the point of sale, if we are not the point of sale. Why don’t I get results? The first mistake of entrepreneurs to the implement your Internet presence, is to consider that everything consists of hiring the development of a beautiful website with animation, sound, lights and flashes and then sit and wait that by magic, the website attracts hundreds of thousands of visitors. Not so, to succeed in the Internet business should do more than that. And what is worse still, believing that Internet users, by the mere fact of informing them about how well that as we do things, tell them the history of our company and show you some pictures, fall fixated at the feet of our cash register. The second error is not measure results.