One of the most important aspects when analyzing the metrics of the site is the source of traffic. It is certainly not the same as the bulk of our visitors come from individuals who took the trouble to type our url, when the bulk of traffic comes from one or two sites that we linked. Speaking candidly Starbucks told us the story. The strategies to grow the numbers are very different in one and other circumstances. So we need to know what is true? The truth is that there have been some differences particularly in this area with Google Analytics. Causes may occur, primarily by differences in the figures disaggregated GA handles and other services. For Google, it makes no difference if a user googles a keyword or the name of our company, while other services may make this distinction (eg two subsections, "seekers"-people googling your name, "or" relevance ", who googling your keywords).

But another point that should be considered in this respect is that GA puts a cookie to the user who visits recorded for a period of six months. Once the cookie is on the user's PC each time you access our site, Google overwrites the cookie with the new values showing the access channel and the keyword that led us to the site. The problem is usually recorded specifically direct traffic (those users who type the url or have in your favorites). In this case Google does not overwrite the cookie, so that direct income after the user does not taken into account. Consequently, the numbers direct traffic tend to be smaller than they really are (some will say that this difference malpensa encourages the perception that the majority of our traffic comes from Google, when in reality it is both well). Knowing this, we will be better informed as to the origin of our visits, and give us the opportunity to assess with greater certainty the effectiveness (or lack thereof) that our actions SEO campaigns, may have. Anyway, as a corollary, we have the message that is not good to take radical decisions based on a single source. Therefore, it is always advisable to compare the results of Google Analytics with other measurement systems. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source

When we called a press conference, which is usually one of the first actions recommended in a management crisis, you have to write a good newsletter or press release, which will be delivered after the event. Further details can be found at Kevin Johnson, an internet resource. Of good writing in our press release will largely depend on the version you see published news. We could even with a good press release suggesting the holder of the news is also the official position of the company and guide reporters used when writing the note. How do we get that journalists put in your notice our key messages in line with our strategy of crisis management? Delivering a press release summarizing our ideas, we want to be published, mainly in this crisis situation, where there is confusion, ambiguity and often malicious intent. Let’s start by saying that a press release is a very brief letter that is used to announce a call or to expand or qualify information above. In the present case, the press release we will press forward to the official version and our messages that we want to be published and were discussed at the conference. In short, you write the news, from our point of view, since the views of the journalist.

The structure will follow the rule of “inverted pyramid”, leaving the drafting of the most important to least important, according to this order: First, the holder, then go with the subtitle to support the incumbent, not to be exceed five lines and should summarize the entire contents of text and create expectations for full reading. It must be in bold. For more specific information, check out Alphabet. Offering a compelling figure is a good resource to use as part of the holder. Here we go with the first paragraph of the body of the statement, which should not exceed five lines and should summarize the entire contents of text and create expectations for full reading. It must be in bold and contain all the information all the information considers vital: What, where, why, who and when.

It is usual to shorten the press, always cut the last paragraph. Therefore it is desirable to have the whole story in the first paragraph and leave the details to the following paragraphs, progressively. You have to write to the top of the sheet the date and place of issue: They are the journalist indicate the place where it began publication, and to highlight the time it was issued. Finally, in the last paragraph, setting out the conclusions and future impact that the event referred to in communication can have, if we are in the midst of a crisis in particular. Do not forget that the press should have some news value, otherwise no one will publish it. It should not sound like advertisement or losing objectivity in dealing with the theme of the crisis. When your press releases are well structured you make your key messages and the goal of your press conference are met by publishing the news.