The concession contracts would finish its long cycle of duration in January of 2009. Until then, they withheld the right of rendering of services and in against departure they exclusively acquired parts of the Group to a 15% edge below of what normally he was vendido. This edge in accordance with oscillated the volume of given services or for the amount of acquired parts. Although these companies used the logomarca of the Group, its strategies and its costs were not divided with the operations of sales. If on the other hand the retail segment was privileged of the fact to offer a more competitive price of what the too much Automotivos Centers, for another one, left to desire in the question quality, effectiveness and comprometimento with results of long duration.
After minute evaluation of the relation cost benefit, arrived it conclusion of that these contracts took care of the aspects of competitiveness in short term, harms if analyzed for a long period, they could bring damages, mainly in what it refers to the process of fidelizao and maintenance of the wallet of customers. (Alpha Consultoria, 2008) the consultoria also mentioned the lack of motivation and comprometimento with results of the teams auxiliary (cleanness, shipment, delivery, logistic conference and). Fact that was demonstrated in the high index of absenteeism and low index of turnover (rotation). In fact, 90% of this picture were considered not motivated in function of the time of work and/or expectations how much to the promotion possibility. As much the Force of Sales how much the Teams Auxiliary considered that it had little comprometimento and work in team in the company. Fact proven after analysis of the number of devolutions and not conformity in the cycle of sales. Vision, Mission and Values of Regional the Great Victory the company not possua formal vision, mission and values.
This phase, as Oliveira (2004) can be divides in four parts that will be worked here with a variation in the exposition, but that it does not run away I think to it of Oliveira: ESTABLISHMENT OF the VISION Is where the company wants to arrive, many times a dream, something unreal, but that say very on the company. This vision provides the great delineation of the strategical planning to be developed. Without establishing a vision, in accordance with the purpose proposal at the beginning of the company, it loses its focus and it is not developed. Therefore, inside of what it was presented, to the vision it must be in simple, objective and comprehensive way, becoming useful for all the involved people with the company. The vision functions as the foundation for what the company if considered to carry through and must be shared by the people who form the group of direction of the justified company and, explained, spread for all the people of the company.
ANLISEAMBIENTAL As Kotler (2000) in this analysis a very important tool is used, called analysis SWOT (of the terms in English strengths, weaknesses, opportunities and threats), this analysis studies the forces, weaknesses, chances and threats to follow: External analysis?
In this direction VIEIRA (2006, p.9) it affirms that the industry of the civil construction needs a continuous improvement in its constructive process and the managemental conditions of its seedbeds of workmanships for effectiveness in the increase of the productivity. 4.2ANALISAR the POSSIBILITY OF REDUCTION OF the LOSS OF MATERIALS IN VIRTUE OF the ADOPTION OF the LOGISTIC PRINCIPLES IN the INDUSTRY OF the CIVIL CONSTRUCTION. Leaving of a good logistic planning, adopting methods of the industrialization processes and focando systems of trustworthy partnerships, visualizing the productivity and level of services, with the reduction of costs in the reduction of wastefulness and consequences in the competitiveness for the constant search of improvements in the product and satisfaction of the customer for ways of reductions in it I compute end of the workmanship. That they stand out to follow interviewed 1 and 2: ' ' We would have to focar in colon that I find to be the main ones: 1 – To integrate the area of purchases with the production sector, therefore today we can observe that we have some problems in this sector: for example, purchases of materials in excess or purchase of materials in disagreement; 2- Standardization of the processes, therefore with the standardization of the execution proceedings you it diminishes the incidence of retrabalho and in turn wastefulness of materiais' '. ' ' With the possibility of creation of a data base of the possible improvements of the diverse factors that generate the losses, therefore we understand that it is not enough to measure, to know how much it is lost, despite this is important, but yes, from the studies already facts, to search alternatives for solution. These alternatives must be partilhadas by all the sector, and not to be only solutions of each company. Despite cliente of the local especificidades, we perceive the possibility of if thinking about strategical level in the search of the solution or they will minimize of this problem and its implications sociais' '.
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