Text is not equal to text. A text you want to achieve something. Customers win, for example. The objectives of the text are different. And so different texts must also be written.

Text is not equal to text. A text you want to achieve something. Customers win, for example. The objectives of the text are different. And so different texts must also be written. This is the text write itself a use craft. New texts for experienced writers consist of only 10% creativity.

To write a document means to dominate the craft steps such as research, design and correction in the first place and run. It is easy to learn this craft, the perfect mentor for the book texts for the Web (link to the description). A text is only efficient if it meets the requirements of the reader as well as the author’s. A reader wants quick information about the selected topic. Therefore the information has solidified when writing for the Internet proven, above in the text to install. More information and more Specifications can then be inserted in the-fliesstext. Time barriers with increasing Internet affinity also decreases the time spent by a reader on a page. An author must write so not only exciting, but come as far as possible in the first movements to the point. So that not too much time of the reader is wasted, a page’s load time is also extremely important. This is shorter, the less is wasted by the time budget of the visitor for unnecessary waiting. Before the actual text, also the structure of the page is strictly to be observed. How are headers inserted? How can the text be interrupted to make it liquid? The eye of the reader must like paragraphs and lists. Only if the text document, so quickly fly to can, the author has the opportunity to bring the reader into the text.