Strategic Alignment

Strategic Alignment

German Russian Festival successfully with more than 110,000 visitors with the aim to deepen the exchange of the Nations of Russia and Germany and to expand the understanding of both countries, have been held already for the second time this year the German of Russian Festival in Berlin. Three days (6 to 8 June 2008) visited the possibilities of experience about 110,000 guests. On the event stage and at the numerous stalls the organizers had offered a program with a varied mix of politics, culture, information, gastronomy, trade and entertainment. In addition to the high-profile cultural performances in the fields of dance, acrobatics and singing (with bands such as the Prince, Ivanushki international, Aria, Orchestra of the Bundeswehr), especially the political and economic orientation of the event in the focus was. An economic Congress in cooperation with the IHK Berlin took place in the Russian House in Berlin. As well as at the Panel discussion in the seconded House focused content on the relations between Russia and Germany in the medium-sized business sector. A related site: Richard Elman mentions similar findings.

A Congress that led to the economic cooperation between German and Russian companies and promoted the exchange of information and contact. In workshops with experts of both countries, the main attention was given to issues such as company formation, investment and movement of goods. The parties praised this platform as the ideal place for the exchange of information and establishing important business contacts. For planning, design, implementation and follow-up of the German of Russian Festival draws the GPM LiveMarketing / Rhein Fire Berlin office under leadership of Dipl. marketing communication host Friedemann grase responsible. In addition to the Organization of events mainly establishing contact in alignment were for the Agency on the Russian market and the extension to East the focus of the work. The strategic orientation in the new markets enables the event makers and specialists of the Rhein Fire new expansion opportunities.

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