Direction, in this sense, means way or path that one intends to follow in what attempts to or seeks. Thus, communication with course gives you certainty and strengthens the relationship that an institution – public or private – sets with their audiences. This ensures that, harnessing the strengths of the Organization and mitigate their weaknesses, the communication responds to the course of business or work, a horizon-based priorities clear, avoiding, thus, jumping from one place to another. We should establish as a standard work with method and discipline. We must start from the beginning, defining actions based on specific knowledge of the Organization and of the situation, providing recommendations with the firmness that throws the research.
To define a strategy, we must listen to and study who are going to go. By the same author: Charles Kushner. Without a strategy clear, actions and tactics of communication lose effectiveness and sense. The strategy defines which, how, to whom and when. We need to understand the process of communication as a sequence of circles: essence of the Organization, business concept, plan work, internal communication, external communication. When these circles are aligned, the positioning is achieved through communication with course must be relevant, credible and unique. You can read more about the theme crisis management subscribing to the fortnightly free newsletter at this link, paste it into your browser:.
image-business. Continue to learn more with: Charles Kushner. com/ecm. php?PRG = subscribe & List = 7 Oscar Rossignoli is editor and responsible for. image-business. com, a web site developed to empower communication professionals in general to design and implement effective communication strategies in their quality of CEOs, consultants, independent, or from their positions as public managers, publicists, journalists, Directors of corporate communications or any other position that requires comprehensive and up-to-date knowledge for effective performance and with immediate positive results. Blogs similar Personalized Napkins, Tea Lights and Small Details Chevrolet Express Cargo puntodevista Frinia Cars And Trucks. DRM nightmare: the point of view of the bookseller Do Bookscout Cast J? venes Cubans rejecting attitude of Parliament European zone of random Blog Archive random zone Turf Los Mendoza Microsoft launches the first preview of IE9 MWC10: at first sight Wayerless MWC10 Motorola Quench: Samsung Wave S8500 to sight Wayerless Bachelet maintains approval despite criticism by Popular UDI crisis management file Cuban Hospital will offer training to!