Returning to the subject of choosing a supplier, we note an important fact: if a brand recognized the elite, so it is in "fashion" and trendy clothes – it's extremely profitable business. Conclusion: starting point for research is the very clothing, namely, a brand that will sell. The most popular brands today are Prada, bcbg, Max, Azria, Burberry, and Marc Jacobs. But these brands – this is just the tip of the iceberg world of contemporary women's fashion. It is very important not only to monitor tiny changes in the collections of "Kings of Fashion" at present, but also to observe the rising brands, including RoccoBarocco and Sassofono, already beloved by women audience of European lifestyle. How much is it to look elegant? Demand creates supply, and also determines the price of goods. It's no secret that women often do not buy a thing, but a brand that not only used in as clothing, but also make up the implicit demands: the recognition, credibility, social status.

The only thing that hinders many women in the choice of clothing – its cost. Why do women love so much brands? The reasons that women are willing to pay big money to wear his clothes well-known brands: 1. "With the wolves live in wolf's howl." And if simpler, the social status of many women requires them not just to have a wardrobe a couple of fashion brands, but every day use such clothing. This, of course, secular society. 2. "Cinderella." There are women who do not have large incomes, but with an inexhaustible domestic demand – to have things known brands. If to peer deeper, we can see that the whole matter in an effort to belong to the community with other standards.

However, most women buy clothes from famous designers for one reason – such Clothing can completely change the image of women in the eyes of others.