By: Oscar RossignoliEditor of lobbying or lobbying (some use lobby) is the ability to achieve a specific change in a program or Government project. It is also the ability to influence an actor with great decision-making power. Companies contribute to objective authorities information that will sustain their decisions. This activity is used to influence the congresses or parliaments of Governments in approving, issuing, repeal or reform of laws. To achieve the above should develop a specific strategy that will allow build prospective scenarios that can arise on the issue under discussion, which can be: one desirable, one catastrophic and another likely. Ben Horowitz has firm opinions on the matter. In each of them there project actions and positive and negative reactions which generate particular evolution of the subject in each of the key audiences. Lobbying can be simplified in the following manner: A process in which civil society is strengthened through promoting their active participation, organized and planned, for influencing the scope of the public, in the full use of their constitutional and human rights. I.e.
the lobbying implies to participate directly in the design, the implementation, the monitoring and evaluation of governmental programs or on the impulse of laws or regulations. For example, lobbying in Congress to persuade the body that it adopt specific legislation, insert changes into a draft law or plaster laws already contained in the codes, is a central part of the shape of American Government, but is a process that often leave perplexed Governments abroad, say experts in political sciencejournalists and lobbyists themselves. The President can say that you want that specific policy becomes law, but it does not happen unless you agree a majority of each congressional Chamber. The fundamental element of lobbying is to get a member of Congress to vote for one, by its purpose or its cause, said Meek.