Where there is no vision, people perish Proverbs 29:18 – the Bible To think about strategic form means something more than to be alert before the opportunities that appear to us. It is needed to have a determined aim, a clear sense of intention. It is also required to have a clear vision: sense of direction of towards where it is wanted to advance. It says to a saying " without vision there is no ocasin". The key element that moves the mind of the strategist is the projected vision in the long term. In this sense, the mind of the strategist always has plans for the future, constantly are visualizing options and evaluating scenes, because they have a clear intention, articulated in defined objectives.

It not only sees the present circumstances, but it is catching alternative landlords and that others do not see, as a result of to have developed the habit of " to raise its eyes towards the horizon and to see beyond the conjuncture in that vive" , which allows him to have answer capacity before unexpected situations, when anticipating the problems and their solutions, because the mind of strategist thinks with vision of long term, with intention sense, he is not entertained in the daily thing and of short term. Now the vision that guides the strategist not only is in its thought but also is present in its emotions; it emerges from his own needs. The strategist (leader or manager) needs to take emotional contact with the vision, thus he is as he assumes the commitment and the responsibility to reach this one. It is the passion that it develops by the vision, which maintains it motivated to realise strategic operations directed to materialize this one. Its emotional contact with the vision and its own needs, turns its vision into an internal compass that guides the strategist.