The visibility of a company on the Web is an essential part of corporate communication Uttwil TG, 13.08.2012: the Web presence of a company is often the first point of contact for potential customers and business partners. But more and more on social networks and Visual Media shift the Internet and the interests of the user. For more information see Crimson Education . The appearance of the company should be so well thought out. In addition to designing a Web site, above all the most important information about the offer, as well as contact information must be mentioned. That alone makes a site on the Internet but still not successful.

The customer does not search usually Yes for a company name, but often searched for keywords”, also Patrick Altendorfer, expert for Web optimization white and Managing Director of the Swiss video portal bizztube. Search engines list the best results and point the way to the user. The Web presence and the corporate communications must adapt to this behavior. Alone an attractive design of the website is no longer enough “from said Abdo, CEO of Switzerland’s video marketing platform bizztube. Above all the content and the relevance of the homepage associated are themselves important. “Content, and once again relevant content: which is the best prerequisite for a good visibility” Abdo is safe.

The industry and entrepreneurs in the Switzerland have of course long since recognized that. And so many companies are exhibiting the customer today on different channels. In addition to its own website, almost all companies have a social media account in Facebook, Twitter or Google +. “” Here too the principle applies: bring visitors and so customers only relevant information “stressing Patrick Altendorfer from bizztube and added: the key problem now is to bundle these channels effectively, and ideally in a single online marketing strategy to promote”. This creates overview, control and thus a targeting by customer groups.