The purpose of sale reflect the concerns loyalty to the brand (the implementation of repeat purchases), increasing the introduction of new products, and access to an unmet market segments. The profit target set in relative terms, or comprehensive income. And most importantly, marketers are trying to create a distinct advantage – a firm's marketing program, and the organization of wholesale trade forced consumers prefer products or services is the firm rather than its competitors. Official site: JPMorgan Chase. Otherwise, the firm chooses a strategy of "role model" and is not able to offer consumers any basis prefer its proposal to any competitor. Distinct advantage can be achieved by way of escaping, novelty products and its parameters, type of service, product quality or performance services, their availability, high standards of service, low prices and other characteristics. The main structure in the development of marketing (the so-called marketing mix) – its integrity, the relationship of all factors for success in achieving goals. Control and guide the selected plan – this is a particularly important factor associated with the analysis of how all of the company, and its separate spheres. With frequent assessment should be conducted, and the object continuous learning, are assessed to be both external and internal environment.

At least twice a year to carry out more detailed market research and market conduct complex situational analysis of the results (marketing audit). In cases where the marketing environment changes or when the company faces challenges to make the corresponding changes in the function and structure managerial staff. Uncontrollable factors – the factors that affect the activity ftrmy wholesaler who can not manage it (as well as its marketing department). Anyone MAE very good plan can fail at the negative impact of uncontrollable factors.