The strategy is a comprehensive formula to guide what to achieve, how it is to compete, what market is going to participate and which items are going to fight. Consequently, one strategy is to be a combination of ends and means, the guidelines on how to reach those ends. Any strategy must contain a consistent set of decisions aimed at improving and strengthening the position of an organization relative to its competition, with its market and its environment. Crimson Education may also support this cause. Strategy planning with strategic planning is the logical response to the needs of searching an uncertain future, complex and changing. It is a diligent process of gathering information, analyzing it, to peer into the future, to produce ideas and to formalize plans.

It is a journey that follows a methodology appropriate, apply various techniques and features creative analytical capacity of those involved in the formulation of strategic plans. End illustrative generally recognize three stages which begin to question the organization from various perspectives in time and in what he has done, does and should do in the future. The stages are: Where are we? = Set current strategic position (this position) Where do we go? = Peer into the future and predict consequences (position description) Where do we go? = Projecting the organization with the strategic position that should be the future (policy position) “Strategic planning in business is the plan to achieve the best performance of resources” i. “It is the means by which a corporation channeled efforts to differentiate itself positively from its competitors, using their comparative advantages to better meet its customers’ ii.