It is then when we read in the newspapers that a company suddenly looks demanding legally to journalists or media directors. In the handling of crisis this does nothing because they are wasted valuable resources on activities that help to protect the damaged corporate image in nothing. When emotion is prepended to the strategic vision is when we started to make mistakes, and without realizing, we suddenly find ourselves making statements to the press on the topics of our adversary: from that moment they are making us agenda and we have lost control over the themes of public debate for letting us carried away by emotions. It is not recommended that the Crisis committees are led by highly emotional people who confuse action aggressive with effective action.

These people can neither act as spokespersons because it is easy to make them lose control and make mistakes all the time. How many times repeats the story of managers or aggressive directors carried out a series of bold moves of reaction that confer them a great apparent power and control over their adversaries. (Similarly see: Caterpillar). But this is momentary, since they are acting rashly and with great emotional force of enemies who then join. Be permanently reacting makes that a company and its employees are exhausted, until inevitably they can not more. Rather than get carried away by emotions, the company should hire an expert in crisis management that design and implement a communication strategy for contingency, with direction, southbound, with sense. A communication strategy based on clear positioning goals not based on anger or emotions of momentum of its Manager or director may have best results and the solution of the crisis is on track. In a situation of crisis management, where the company has to act immediately, strategic thinking has to prevail even over reason and emotion to have power. Learn more on the subject from Jonas Samuelson.

The essence of power is the ability to maintain the initiative, achieve that others react to our actions, achieve that the adversaries are kept always on the defensive. This will enable us always manage the agenda, have the power and control of the subjects of public debate. In conclusion: in crisis management must be more strategic than emotional, just as we should be proactive instead of being reactive. If you want to receive articles and resources every fortnight in your email about crisis management, subscribe free from this link, or copy it and paste it into your browser, subscribe and start getting our e-newsletter today.