Positioning Strategies

Positioning Strategies

How companies in a difficult environment successfully from its competitors differentiation and positioning in an increasingly difficult environment for companies, can Positionierungsstratien provide perspectives to assert itself successfully on the market and to ensure a long term Existenzg. This articles is designed to provide a compact overview of possible options.Why? Positioning strategies are at the present time for companies in a difficult environment (oversupply, fragmented markets and fewer and smaller product differences), of central importance. Positioning strategies should one help to fix the target group and thus provide for customer targeting. On the other hand the company and its products from those of competitors to differentiate. It aims to achieve competitive advantages that become apparent in more sales, sales and market share in this way. Why? Positioning strategies are at the present time for companies in a difficult environment (oversupply, fragmented markets and) fewer and fewer and smaller product differences), of central importance. Positioning strategies should one help to fix the target group and thus provide for customer targeting. On the other hand the company and its products from those of competitors to differentiate.

It aims to achieve competitive advantages that become apparent in more sales, sales and market share in this way. How? First it requires a strengths / weaknesses analysis of the own company. This way can be found, what strengths to build on the future positioning. Important! The sustainability of the positioning is crucial. Mainly long-term advantages, which clearly differentiated the company from others are meant. The strengths of the positioning should be best cannot be copied or be protected from copycats, E.g. by means of patents. A positioning is possible via the following business aspects: products & services: this is the classic strategy to position itself. However one of the most difficult, because many companies this make, the products and services thus always better and thus the differentiation opportunities are fewer.

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