When we decided to work on the positioning of our website we know that we are facing a long-term career. It is large is much effort to perform to see reflected in the metrics of our site some type of improvement. Most however, with perseverance and a strategy, everything will be easier. Here we offer you a kind of check list that will help guide their efforts, and prioritize the actions that will yield better results. Correction in code. We would completely lose our time, if the site has errors of architecture, links broken, missing the robot.txt or the sitemap. If necessary, redesign the site, before addressing a medium-and long-term task as it is the position to place prominent places of the search engine results pages.
If possible, validate your site. A validated web is a guarantee that all users will have before them the same page, regardless of the browser, version or operating system that use. Validate your web site is an outstanding starting point for start a plan of positioning. Work on inbound links. Start a strategy of building networks of links. Here, it is imperative to emphasize care for the quality of sites with which links are exchanged. I.e. your page must maintain their prestige against Google.
If exchanging links with sites of dubious reputation (like the pages of FFA Free for all links-, or pages that are obvious link farms) instead of exiting benefited you also could leave injured with a penalty. Start a blog. This should be part of your strategy for populating relevant content your web site. You can start with descriptions of products and services, technical material, a questions and answers section and even a forum where your visitors ask questions and interact among themselves. The text is more important than the images. Images can increase the charging time unwanted way, so it is necessary to work to reduce the size of your files. For example, a photo of product of 500 px. * 500 px. almost always it will be more than enough to illustrate what it is. Unless you want to highlight some details in particular, upload larger images would be counterproductive, not only by charging times but by the space that will occupy in your server. Give the website of high register in directories. You must deal with a daily task of high from the site to various search engines and portals, especially its niche directories, and the sites of local interest (e.g., tourist guides local, if applicable). Local directories, in addition to providing highly focused traffic (due to respond to visitors who are in your area of special interest) will help you greatly to geographically define your web site from the perspective of the search engines. Dedicating a little time on a daily basis to these actions, you will very soon see that your page will be favored in its web positioning in Google significantly. If you have liked this post and want to place it on your site, you can do so smoothly, provided you cite as a source to