Outside Hui – inside Ugh. People make the difference; no plan no plan; Guide to happiness sales, sales, sales, profits are the lighthouses of our time. Just who does sales, will win, only whose sales numbers above show, is recognized. Who does but only paragraph at the Centre of its considerations, has the future not in the handle. Real revenue, real customer acquisition comes out of the company, almost as saying. Everything screams daily newspapers for sales, a theme; dominated business news and corporate boards Sales and profit above everything.

Billions will be destroyed because the quarterly forecast of a company is not the planning. We provide mostly short-term sales and profit figures in the center of our corporate policy that everything else is subordinated. The rapid euro bring our company forward, without regard for losses. But the rapid euro is not permanent, is designed in the short term and not geared to sustainable business success. Don’t put in the word customer relations free part have the word relationships, and that should a basis for other, much more personal. Selling is to sell products, is a very personal process.

Even an Internet purchase needs a basis of trust, the beginning of establishing a customer relationship must be done. How much more must this contact when it comes to high quality or sensitive goods, which are offered through the personal contact with the customers. And how much more is this contact in danger, if the customer is disappointed by the supplier of the product. Customer relations seem but being something more than the mere exchange of goods and money. Outside Hui, inner Pooh, during after outside to the customers of and often all vain sunshine is a company competitive and environmentally friendly presents itself often as perfect, and crises it frequently in the Interior. Employees are under heavy duress of success, departments do not work together.