Take the rate of cross-selling by customer segments, identify opportunities, promotes “combos” and compelling proposals. 10. If you have plenty of cash flow grows. Buy a competitor invades territories, with product innovation crisis good people of competition, exclusive negotiations with your suppliers, better prices, inventory support, co-marketing. If the big fish eats the small, this is a wonderful time to accelerate the process. 11. If you have little cash flow Specialise. Choose a specific group of customers, a sector, region, a segment and be the best there.

If you become a specialist and know better than anyone given segment, the big one you can not remove anything. 12. Hit the road, personally listening to customers. It will not lock you in, the answer is in the market. 13. Take one or more products / services crisis. Designed with all that make your value chain, including clients 360, a product of crisis. Your insurance providers have excess inventories and slacks.

Everyone puts, everybody wins. 14. Ensure your key personnel. An active minority leader, unified and more is always needed in these times. 15. Shred information. No hitting screams, generates strategies. Broken down, studying, looking for insights and information that you have of your customers. If sales were down there is to know exactly what products, what proportion, in which segments, in which regions, what accounts, what vendors, for what reasons. 16. Have someone who will listen. That is an external choice: friend, consultant, psychologist, coach, grandparent, parent, sibling. Team up with four or five friends who hold business and make a fortnightly meeting. Apart from being cathartic, is emotional and practical support. 17. Get lots of exercise. Exercise regulates the body naturally. It’s like a balm anti-stress generating new neurons, the brain quicker, gives you equanimity to make decisions, attacks the bad mood, keeps you in position as a warrior. In anti-sense, get away from the excesses and vices. Beware painkillers, sleeping pills and sedatives; only give temporary relief and creates terrible misuse cases of addiction, you’re stuck in the lucidity and cumulative effect. 18. Arrive early to the office. This is a symbolic act representing that you are up in arms. Self-discipline and self-esteem generates your subordinates will follow.