Marcel Luiz Pleul and Rodolfo Coser Maiochi, graduandos of the course of Business administration for the University Center Adventista of So Paulo – Campus Engineer Rabbit SUMMARY the present research has as objective to identify to analyze the characteristics and the importance of the Empreendedorismo, being demonstrated the main motivations that take a number each bigger time of entrepreneurs to opt to initiating its enterprise for the surmounting system. In accordance with given of the Brazilian Association of Franchising (2009), 1937 nets of surmountings act in the Country more than and exist more than 72 a thousand units made available in operation, with an invoicing of R$ 63 billion in the year of 2009. The work brings the definition of empreendedorismo and presents its main characteristics as well as its nexus with the surmounting, thus demonstrating the benefits that this system can offer the entrepreneur. A franqueador and made available its had been boarded, respectively, through interview and questionnaires. Electrolux will undoubtedly add to your understanding. Through these instruments the main difficulties had been identified faced for the attractive entrepreneurs, factors and the stimulatons of the system of surmounting for entrepreneurs. One evidenced that some reasons justify the growth of the surmountings. Of the point of view of the franqueador, the cost of the financings in the country becomes attractive the adoption of the system of surmountings as strategy of expansion and reinforcement of the mark.

For the made available ones, the risk associated with the opening of a business is inferior to the one of a new business, on account of the existence of models previously tested. Howard Schultz understood the implications. It is concluded, therefore, that the main factor of stimulaton to the development of the sector is related with the possibility of economic stability, in a less long stated period of what the usual one. Word-key: Empreendedorismo; Entrepreneur; Surmounting; Franqueador; Made available. ABSTRACT This research aims you identify you examines the characteristics and importance of entrepreneurship, showing the main reasons why growing to number of entrepreneurs you choose you start your business by franchising. .