Recently research of diverse authors has pointed the innumerable ones influences of the television on the infantile behavior. (Not to be confused with Howard Schultz!). Moreover, it is common to hear the speech between parents and professors concerning the concern with the propagated televising content in schedules that the children are attending. To a question of research delimitation, we opt randomly to approaching the speech of the televising propagandas. As the televising propagandas reach directly publish it infantile, also intervening with its I inhabit of consumption, we justify our research. Thus, the objective biggest was to analyze which is the strategies used for the advertising campaigns to reach the infantile public. For this we cover the following way: first we carry through a bibliographical research and in sources on-line to focus the study better.

To follow we construct a theoretical referencial which supports the quarrels. Then we carry through a field research where we record the televising programming for twenty and four hours of a net of sender of free national reach. In ownership of this writing we select directed propagandas the children and we analyze the speech of each one of them the light of the authors in the area. A historical briefing on the televising media in Brazil and its reach the first net of Television that appeared in Brazil was the TV Tupi, inaugurated in 18 of September of 1950, for Assis Chateaubriand in So Paulo, marking the sprouting of the television in Brazil. At this time the television explored ' ' radios-show' ' of programs to the style audience and only in 1957 taipe in Brazil happens to the first writing of video -. The resource of television in colors appeared in Brazil only in 1972. With passing of the time the television gained forces of the population ahead, and currently it is present in practically all the Brazilian homes, thus appearing a new and efficient form of vender the products.