Guerrilla warfare strategies in marketing and business strategy, war strategies are a type of strategy that uses military metaphor to craft a business strategy. The strategies are a type of guerrilla warfare strategy designed to weaken the enemy through a long series of minor attacks. Rather than engage in great battles, a guerrilla force is divided into small groups that selectively attack the target in their weakest points. To be effective, guerrilla teams must be able to withdraw between attacks. The generic form of strategy involves a repeated sequence of attacks, withdrawal and concealment practiced in series. It is said that “guerrilla forces never win wars but their adversaries often lose them.”

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