The future it belongs to that the commercial scenes in the present create in the beauty of their dreams Eleanor Roosvelt Summary present/display very important characteristics that they cannot be ignored by the management if tries to conquer new markets or to remain in already reached. These characteristics must be analyzed in their reach and repercussions in order to determine the actions as to confront them of such form that generates benefits mainly to him and, to guarantee a successful participation. For it, the management must be totally identified with its roll, functions that they demand at present new knowledge, vision and mainly identification of the opportunities that are derived in each scene where wants to act. A related site: Andreessen Horowitz mentions similar findings. Key words Roll, characteristics, abilities, behavior, results Considerations and reach the globalisation, every time become dynamic, involving in this way, aspects that the case of the commercial scenes stops they have been excellent, where it has entailed to that the competitiveness is a factor important to be taken into account along with everything what locks up, like technology, creativity, innovation, enabled knowledge, human resources, financing, productivity, quality, among others. Thanks to that constant proactivity of the globalisation whose opening is pronounced in the economic scenes of the countries that integrate this World, it is necessary, that the companies to be able to participate in them it requires of a management with characteristics very defined, that guarantee that their functions entail to act assertively before an extremely dynamic competitiveness, aggressive, that can take passage to opportunities, like also threats. On the matter of this reality that cannot be eluded, more in the Venezuelan case, where, the enterprise sector, as much of the great ones, medians and small companies confronts in present the much uncertainty, fears, before the political, economic instability that has been generated with the management of the present government, makes a redefinition necessary of the management, to be located before the new challenges and to take step to the changes necessary to be able to guarantee the necessary operativity that it not only allows them to act successful in a turbulent scene like which confronts Venezuela, but in the international.