Many are the companies who want to be distinguished in the market, new or old, that globalizado searchs if to adjust the necessities of a world more each time, some of these companies are prepared to face the market, others, nor in such a way. Some companies if join to others to increase its capital and to knock down borders, others launch action in the market, so that companies or people deposit its investments, getting an expressive increase of capital, consequently expanding its horizontes, with new products or other forms of administration, in intention to add greater value its mark, its mission and vision. To be presented case is about a known company world-wide, today with more than one hundred years in the market, which had to the work carried through for competent people became a solid company. In 1907, it is born to the company, Brazilian Plant of Canvas shoes and Footwear, situated in the district of the So Paulo capital of the Mooca, established for Scot Robert Fraser with support of a foreign industry. The objective is to approach the subjects related to this organization leaving of clear and objective form, answers the questions proposals for accomplishment of this work. We will approach subjects as: Social responsibility of the company: as a great organization can generate value for its shareholders and all the involved ones to become a success, the Strategies of marketing used by the same one with initiatives for increase of sales, and finally, the company as Enterprising, a creative company of new products and strategies with a vision directed for the future..