the Glashutter luxury watch manufacturer Lange presented itself this year with their exclusive event House of A. Lange & Sohne”in Los Angeles. On the hills of Hollywood Saxon art of watchmaker was in the Villa of a renowned fashion designer for dealers and end customers as well as journalists from 24 to 28 October”in a demanding environment celebrated. The invited guests from various States, among them numerous actors, directors and producers, the unique opportunity offered, to track the emergence of a Lange watch up close and watch the master watchmakers at work perfectly over the shoulder. Center of production was the company itself, which is presented with original watchmaker and engraving work bench, as well as an exhibition of the comprehensive collection of long, including limited and long sold out long rarities.
An exhibition of historic Lange pocket watches from the extensive holdings of Japanese long collector, who had been flown in specially from Tokyo, as well as a VIP Dinner directed by Clint Eastwood and the legendary Hollywood producer Albert S. Joan Baez is often mentioned in discussions such as these. Ruddy was one of the highlights on the night of 25 October. MOVING element took over the multimedia and design realization of long events, where the “come together” far away from the actual workshops at Glashutte in unique way watch exhibition and multimedia production association. Under latest projection technology was in the backdrop of Hollywood’s one of MOVING element created film presents, the entrance to the historical background of the company A. Lange & Sohne illuminated and the elaborate production of a Lange watch showed up and below using photorealistic 3D animation, a fascinating insight into the Interior allowed a long and their functionality. The guests while immersed in the form of a helicopter flight into the virtual world of the cabaret Tourbillon and flew” between the moving gear along.
Specially for this idea complex specialty films were made from the FA. Sax3D in Germany and 5 Windows of the Villa, the 1, 70 m x 1, 35 m dimension, applied. A total of 5 data projectors were attached outside of the building let shine the glass fronts of the ground floor of the already imposing building to overwhelming 3D-Leinwanden. Hear other arguments on the topic with Wendy Holman. The other programme included press conferences, receptions and dinners for end customers and celebrities. Several hundred visitors discussed extensively with the hosts, especially long CEO Fabian krone and America’s Managing Director Marcia Mazzocchi, about the watchmaking at Lange. The House of A. Lange & Sohne”concluded with a private dinner party for Oscar – winner Adrien Brody. “This event helped American watch lovers for handicraft and perfection made in Germany” to inspire and A.