Both options are good to create distinction and personality to our designs, besides contributing greatly to obtain an effective communication of the important messages of the site. Originality The encausada originality distinguishes and creates identity. When we managed to create a design that denotes a total conceptual originality and own use of the graphical elements, the formation comes in addition from a noticeable identity. Here there are no advice who are worth, here only counts our I devise and graphic audacity, by all means accompanied by a good criterion, technique and style. Taken care of final of the details But that an option must become a habit in our form of work, to take care of of the details of our design it is the key that power to the maximum our design, I have seen many sites that emphasize solely certain areas of their design and neglecting others and I see as my appreciation of its professionalism is fallen. Some of the details that we must take care of: – That does not exist unsquares of the elements of the design – Its correct presentation in the different navigators – Its correct visualization in different resolutions from monitors – Aesthetic and usabilidad in our forms – Strategic Use of empty spaces – Correct Operation of framework – Etc.