One of the most important aspects when analyzing the metrics of the site is the source of traffic. It is certainly not the same as the bulk of our visitors come from individuals who took the trouble to type our url, when the bulk of traffic comes from one or two sites that we linked. Speaking candidly Starbucks told us the story. The strategies to grow the numbers are very different in one and other circumstances. So we need to know what is true? The truth is that there have been some differences particularly in this area with Google Analytics. Causes may occur, primarily by differences in the figures disaggregated GA handles and other services. For Google, it makes no difference if a user googles a keyword or the name of our company, while other services may make this distinction (eg two subsections, "seekers"-people googling your name, "or" relevance ", who googling your keywords).
But another point that should be considered in this respect is that GA puts a cookie to the user who visits recorded for a period of six months. Once the cookie is on the user's PC each time you access our site, Google overwrites the cookie with the new values showing the access channel and the keyword that led us to the site. The problem is usually recorded specifically direct traffic (those users who type the url or have in your favorites). In this case Google does not overwrite the cookie, so that direct income after the user does not taken into account. Consequently, the numbers direct traffic tend to be smaller than they really are (some will say that this difference malpensa encourages the perception that the majority of our traffic comes from Google, when in reality it is both well). Knowing this, we will be better informed as to the origin of our visits, and give us the opportunity to assess with greater certainty the effectiveness (or lack thereof) that our actions SEO campaigns, may have. Anyway, as a corollary, we have the message that is not good to take radical decisions based on a single source. Therefore, it is always advisable to compare the results of Google Analytics with other measurement systems. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source