If you want a professional high quality performance, qualitative factors or values, such as: confidence, creativity, honesty or beauty are as important or more than traditional economic qualitative concepts, as: efficiency or return on investment currently in Venezuela, there are more organizations that struggle to transparency as a tool of democratization and social mobilization, companies have as one of its foundations corporate ethics: Without strong values would be flirting toward disaster. With solid values, companies can face to the international markets, but since then, there are those who put above ethics and values the financial results, but do not realize that corporate ethics can be a source of competitive advantages, since through her clients and top-level staff can be attracted. More information is housed here: Howard Schultz. With ethics, only with this moral commitment which must play the Manager and its human resource can be finished with corrupt practices so ingrained in the country for several decades that they destroy value and damage the economy and society; If ponders more organizational culture with common values (rather than codes or rules) to serve as trail of the individuals forming organizations, then could be major ethical components in an enterprise. If we take into account and rely on the human capital which constitutes one of the main business assets and realizes that people are worth for themselves, that they must be respected and that may not be treated him as a medium, but as an end, will have taken the first step for ethically based institutions and this is an aspect that still lack of strengthening in most of the companies in the country. Venezuelan management suggestions should instill in the company where works, the relevance and the scope of values, taking into account, that should the company operate with five core values: equality, freedom, dialogue, respect and solidarity, this favourable results will be obtained. Venezuela this at the present time, developing within a national stage turbulent uncertainty, coupled with the effects it will have, product of the global financial economic crisis, in addition it adds further incidences of economic openings, partnerships, stressing that some companies are flatter, more decentralised and autonomous employees and with greater decision-making powerHence then need the relations not only inside the companies but between companies, based on the five values already mentioned, which will generate mejopres patterns of behaviour and it will generate value.