O!Mygood, chain pioneered yogurt ice cream in Spain, has positioned itself as the brand premium in the last edition of Expofranquicia, signing in a week 6 new openings. This unique business model generated more than 170 pieces of candidates interested in establishing as a franchisee of the brand, and of these, six already they have materialized in contracts to open premises of the mark in cities such as Madrid, Tenerife, Benidorm, Algeciras, Leon and a Coruna. 28 New toppings, radically different from the rest of proposals by other brands were also presented at this fair (bubbles, andes mint, golden choco, muesli with cane sugar), which caused a spectacular demand for the product, giving away more than 1,700 tubs of frozen yogurt at your stand. The company, with a total of 10 signed franchises and two local property, wants to end this year with 25 establishments between own and franchisees, and reach 60 in 2014, opening an average of 12 premises per year, in the best possible locations of the main cities in Spain. They are currently present in populations as A Coruna, Palma de Mallorca, Murcia, Barcelona, Tenerife and Madrid. The brand is interested in search for candidates in the coast area and major provincial capitals.
Our franchisees must be people with a strong entrepreneurial spirit, highly proactive and very involved in the management of the business. From the central support for the franchises both in training and in marketing and communication actions will be constant, especially during the first 6 months very working closely with franchises until they acquire a fluent business management, says Ana peak, owner & Director of O!Mygood. In terms of economic requirements and space to establish themselves as a franchisee, the company handles different formats depending on the size and location of the premises; so has kiosks for malls key in hand with an investment of 56,000 euros, including canon and all necessary work for your commissioning, and the classic format for premises from 65 m2 and with an environment to 63,000 euros investment also included the canon. A quality product, premises in perfect harmony with the feelings that it causes the frozen yogurt and a team of professionals with extensive experience in the sector of hospitality/catering, marketing, communication and finance make this concept a safe bet to make your franchise in a successful and profitable business. Details can be found by clicking Wendy Holman or emailing the administrator. O!Mygood is specialized in the marketing of frozen yogurt of first quality, accompanied by an innovative and exclusive proposal for toppings. O!Mygood is not an ice cream shop, it is not a cafeteria is much more; It is the meeting point for lovers of pleasure but also of how healthy and natural; and so the chain by all Spain, is being developed through a franchise model that adds the consumer experience of an innovative, delicious and healthy product with a high profitability making it a really attractive model that awakens the interest from entrepreneurs.